FEEL THE FEAR TRAINING is the corporate and individual training program based on Susan Jeffers‘ best-selling self help book, Feel the Fear and Do It Anyway. Because we were working with a well-known book, there were some aspects of the design that were pre-determined (the basic logo, the color scheme, etc.), but developing the Feel the Fear Training WEBSITE and other PRINT MATERIALS established the FEEL THE FEAR TRAINING brand once and for all. We chose a look and feel that was professional and suited to the corporate marketplace but that also had some softer tones to reflect the spirit of Susan’s work and keep individual customers interested. In addition to the WEBSITE, we also created a full range of branding and marketing materials, from BUSINESS CARDS and LETTERHEAD to PENS and POSTERS.